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Directing your would-be buyers to your best deals and discounts is never more important than on Black Friday, when shoppers have less space to navigate and less time to consider. Ensure your shoppers find the sales you’ve been promoting by offering them a treasure map of sorts. Read More

If Black Friday is synonymous with chaos in your store, some simple changes to your regular routine can help to tame the monster and put you back in control. Read More

In most stores, the point of sale is the checkout counter. Your signage promoting special offers, clearances and gifts with a purchase can significantly increase the average amount of each sale with add-on and accessories that are creatively promoted. Studies have often found that it’s much easier Read More

While a huge bump in sales on Black Friday is a nice thing for a retail store to have, most store owners would drool at the thought of keeping all of those shoppers as return visitors. Read More

When it comes to picking a retail loss leader, a handful of simple tips can help to ensure your strategy brings in the most profit. Read More