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As you work to get publicity for your brand, having a mix of sites linking to you not only helps more potential customers find you, it causes search engines to rank your site higher in search results. Read More

We’re all obsessed with getting our website visitors to take a specific action. And one of the best actions that visitors to our website can take is to share it with their friends so we get more traffic. Read More

I recently read a great article by sales trainer Geoffrey James and wanted to share it with you. As small business owners, we are all too familiar with the “It Costs Too Much” objection from a client and most of us don’t quite know how to handle it effectively. We are uncomfortable and unwilling t Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More