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Storytelling is part of our evolution. Taking the reader on a journey, so they can be part of a person’s struggle and happy ending, can work wonders for non-profits! Read More

The true value of monthly donors is undisputed. Securing just 30 monthly donors at $20 per month may generate only a monthly revenue stream of $600, but over the next 12 months their contributions will add up to $7,200. And time, effort and expenses are saved because there is no need to keep sendin Read More

Today, we live in a world filled with marketing clutter. In the 1970s, marketing professionals said we were exposed to approximately 500 ads per day. Those experts say that today we are seeing at least 5,000 ads per day, a ten-fold increase. Marketers are constantly working to break through the noi Read More

This holiday appeal was created by The Good Neighbour’s Club and the results were amazing! We hope it will inspire you to think outside the box this year. Read More

While social media and apps are great, don’t forget about your website! Recently, Nancy Schwartz wrote about how your non-profit’s killer app is actually your website. Here are some tips to make sure your website is working for you... Read More

For many nonprofits, the holidays are when they receive the bulk of their donations for the year, and email marketing is one of the main drivers of giving. So, to help you excel at fundraising this holiday season, here are some tips for email marketing: Read More

When planning media campaigns, fundraising events and volunteer initiatives, you should consider tapping into the power of the “sharing economy” through your strategic partnerships.

The sharing economy partners unexpected entities based on needs and surplus. Shared values and communities are tra Read More

I recently read that most charities really don’t know much about their donors. Many are guilty of a very serious blunder: they only talk to their donors when they need money. They treat donors like ATM machines.

Imagine if the only time you spoke to your neighbour was when you needed to borrow s Read More

In less than 4 years, TSM's donation program grew 240%, cumulatively raising $190,000! They credit their success to their implementation of Sumac Fundraising Software. Read More

Learn how to better plan, promote, and follow-up on peer-to-peer events to make them more successful. Read More