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Marketing often means taking something very small about your product and making it appear more important to your target. Click here to find out more. Read More

Snapchat can be used as a cost effective marketing tool for small businesses that are savvy enough to handle the platform. Some larger brands have already had success marketing with the social media platform. Read More

Does anyone besides MBA professors and consultants use SWOT?

Recently I came across a research done back in 1997 that empirically proved that SWOT does not work! It seems that SWOT is promoted as a must-use business tool in any MBA program, and numerous consultants are happy to sell it and its d Read More

Ever since the release of the iPhone seven years ago, we have entered what experts are calling the ‘post-PC’ age. In 2013, PC shipments had declined by 8%, whilst tablet shipments had increased by over 54%. the future is looking increasingly mobile, with consumers now accessing the internet from sm Read More

Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic can guide you through and help you make a difference on any scale. Read More

Nowadays, B2B content marketing has become more important than ever and therefore many people turn to such an option for improving their business’s popularity and sales figures. Combined with social media marketing it is a powerful tool. Read More

In the past couple of years project management software has become key for the vast majority of businesses. Users range from freelance consultants to project managers in big corporations. As a marketer myself, I have been involved in a number of projects and have been testing quite a few applicatio Read More

Jill and Brad talk about 5 great ways you can encourage your team to boost moral and show them you care. Read More

When you are busy running your business, it can be helpful to use simple yet effective marketing techniques in order to ensure you have time for everything you need to do. Read More

Dear Business Owner, The last time we talked, I know I was pretty hard on you, telling you the 7 Reasons You Won’t Ever Be Successful. But I want to make it up to you. And I think I can. Let’s leave the past behind us. No hard feelings, okay? Let’s focus on [...] Read More