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There is one story vividly described by Hoffman that stands out as a scene from the apocalypse. Back then Russia has the world’s largest automobile manufacturing plant. Nothing in Detroit or elsewhere approached its gargantuan size. The plant churned out thousands of cars daily and had an assembly Read More

What is this “SoLoMo” that seems to be the latest buzz word in the tech world? Well, Techopedia defines it as being short for social-local-mobile: the mobile-friendly addition of local entries in search engine results.... Read More

Jane Applegate started covering entrepreneurs before most people even knew what or who they were. She’s the best-selling author of several books about small business, an award-winning filmmaker, and an entrepreneur herself. Read More

It's time for brands to get real. This post talks about the importance of being authentic in your marketing and branding strategy. Read More

Search Engines look to rank good content well in hopes that the businesses producing valuable information receive the most traffic. However, since the beginning of search engines, SEOs have sought to decipher their underlying algorithms, some even abusing the system in an effort to get their conten Read More

Sheryl Sandberg’s book - Lean In: Women, Work and the Will to Lead - has been much in the news. Read on for a review (yes, men should be interested too.....) Read More

Holding a conference is a big deal. It is a demonstration of your prowess as a leading light in the industry, as a company which is not only knowledgeable but has something worth telling others about. It’s also a great way to increase brand awareness which might then lead to an increase in sales. Read More

As a nonfiction author, I was curious about which types of books made up the bulk of Amazon’s 100 bestselling nonfiction ebooks, and the results were surprising. First I looked at the free books. Here’s the breakdown. Read More

Has it happened to you to go online with the intention of reading a news article and, 30 minutes later, to find yourself watching YouTube videos or looking up an obscure Italian town on Wikipedia? Alright, maybe this wasn’t the exact same trajectory of your actions, but you surely know this serendi Read More

Small businesses typically tend to have more lasting and intimate relationship with their customers. But who is really an engaged customer? Is it someone -

(a) who will continue to buy from you in the near future

(b) who would recommend your business to a friend or

(c) who might feel a sen Read More