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Use of social media in 2012 was at an all-time high. Not only were there more people engaging social media communities, but according to Nielsen’s 2012 Social Media Report, they are spending a record amount of time on the Internet. What did that mean for big brands? Read More

Influency / Integrated Marketing is tricky, and if you do it well, you're ... Google. Google Play works with iTunes, but only once. That's ALL for Influency. Read More

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take ... Read More

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update ... Read More

Are you a mad multitasker? You know what I mean—switching back and forth between 12 open programs on your computer while simultaneously talking on one phone, checking texts on a second phone and eating lunch at your desk. Women business owners are particularly prone to multitasking mania, probably Read More

Since it’s inception, behavioral targeting has been used across the globe by online entrepreneurs to optimize their websites and increase sales. When used effectively, this method results in many benefits: it increases your sales and your conversions. Read More

With so many businesses out there, there are many that are succeeding and others that are failing. However, the difference between them is the frame of mind in which successful business owners versus failing ones are that they have opened their mind to success! Read More

Sometimes when I see a social media consultant or a marketer, I get the strange feeling that they forgot about some important things when it comes to marketing, especially online. Read More

What makes a great marketing email? I've dissected messages from some of the biggest content marketers around and outlined what elements they are doing correctly (and not so much.) Read More

“Interpersonal communication skills training” is training intended to help you gain a better relationship with those with whom you spend your time.

This is important for you, because your ability to succeed is dependent on your ability to gain the cooperation of others.
If you can gain the co Read More