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Let's face it... running a fan page consistently can be a pain in the ass.  I don't even want to get into the nightmare managing multiple pages in se Read More

Pinterest was once an internet secret; with its beta version only available by invite, millions were clamoring for an exclusive invite. Now, however, the site has become a social media heavyweight. alight has created an infographic entitled “Pinning it Down: A Guide to Consumers’ Relationship with Read More

Nowadays, just about every small business has some level of a presence on social media. Given how the majority of consumers have Facebook, Twitter or Pinterest accounts, and given how they check these accounts repeatedly throughout the day, it only makes sense for small business owners to capitaliz Read More

As a business owner, it is important to keep accurate records of all of your company’s financial transactions. You want to record all of the money going into your business and all of the money that goes out of it. How do you keep things organized without swimming in a mountain of numbers? The chart Read More

Every business runs on some core principles that determine its success or failure. While individual businesses have their own unique fundamentals, there are certain concepts that are absolutely indispensable when it comes to making a business thrive. Read More

Understanding your needs, workflow, and processes is payroll 101. How do you feel your company measures up on the operational front? Read More

SEO analyst’s life is full of challenges because you never know when Google’s mood changes and all the links which were ranking earlier lose their position with a blink of an eye and there starts the struggle of an SEO analyst to get these links back on track. Read More

Spain are out of the 2014 World Cup. Some of their key failings can be attributed to rudimentary business missteps. Here's what we can learn from them. Read More

Influencer marketing is a method by which brands hire influencers, who has a strong following – and get them to promote their stuff.

Let’s say, someone has a 100k following on twitter, so he is an influencer and if a company can get a tweet from him, it would be very helpful to reach more p Read More

There is some confusion as to how an empathic leader behaves. What does being a goose have to do with being a great leader? Well, it starts with a story... Read More