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Research unveiled [13 March, 2015] has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those a Read More

Selling your business is going to require attention to detail and a lot of patience on your part. While you are organizing your team to help you maximize the profits from your sale, you can also use a variety of mobile apps to help organize and maintain each aspect of the process to sell your busin Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

As more and more attention is being paid to introversion, thanks to Susan Cain and her book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” the world is slowly becoming aware of introvert value and, what’s better, willing to make some adjustments to accommodate introverts and Read More

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by Barkley, Millennials as New Parents. Millennials have a reputation as image-conscious and spoiled. Read More

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Mobile advertising is booming like you can't even believe. Already a 8-10 billion dollar goldmine in the
USA alone, experts expect it to rise to 18.3 billion next year. Read More

I have heard it said that the Christmas season hasn’t arrived until we hear the familiar Coca-Cola jingle ‘Holidays are Coming’ makes an appearance… And 2013 has not disappointed when it comes to the annual Christmas adverts and viral videos rolled out on television and via the internet. - See more Read More

You know that moment where you have already visited a website and then saw the advertisement over and over again? No, that's not stalking. That is a form of advertising called as retargeting. Read More