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Business insurance is one of those gray areas. Do you need it or don’t you, and, if so, what kind? For certain businesses – for example, amusement parks and health care related industries – it’s an absolute necessity from the get-go, but what if you run a freelance business or engage in low-risk wo Read More

Struggling to differentiate your businesses’ services against the competition? Hoping to close more sales, but not sure how to do so with your limited resources? Here are eight surefire ways to increase your small business sales. Read More

A social media contest can help boost your business' exposure, increase profit, and build a valuable email subscriber database. Here are 3 ideas to try now. Read More

Do you really need a business blog? It's a question worth considering. Blogs provide many benefits, and understanding them will help you decide whether you need one or not. Read More

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans are a waste of time. They cite sources like the BusinessWeek story, “Real Entrepreneurs Don’t Write Business Plans” and this Forbes article. From my perspective, much of this advice Read More

Eco Tourism Why Go Green. Ecological concerns are greatly increasing forcing both government bodies and non-government organizations to act on saving the environment. Read More

Apple Pay takes the massive popularity of Apple and pairs it with mobile payment technology that is ripe for development, but so far plagued by persistent issues that have prevented it's widespread adoption. It remains to be seen if Apple Pay is the real thing, but many are saying it's the best loo Read More

Small business owners are anxious to see how the exchange from a Democratic to a Republican senate will play out in terms of changes to business pertinent areas including tax reform, healthcare, and immigration. Read More

ROI, customer churn, growth margins—these are all fairly standard metrics to track while you're building your company. But there are so many more numbers to be aware of as you try to build a profitable business.

To find out which underrated startup metrics entrepreneurs should be measuring, I as Read More

Why brilliant content marketers have always been great at storytelling … and why this lost art is now more important than ever. Read More