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When you launch a digital marketing campaign, one of the things you need to keep track of is not just sales, which are the end goal of every business, but all the things leading to the sale as well.

That’s where Google Analytics comes in. Read More

You’ve always dreamt of starting a business. Your friends always say that you’re full of entrepreneurial ideas. However, it takes more than ideas and dreams to start a company. You need financing to turn your vision into reality. Below are some ideas about getting funding to start your small busine Read More

Can your potential customers find you online? If you own a physical location that needs to attract local customers, getting your local SEO updated should be top of mind.
But your local SEO specifics are dependent on your type of business model. So let’s go ahead and start with that. Read More

As the biggest brains in technology have said, the Internet of Things (IoT) is set to be “the next Industrial Revolution” with the way it will affect the world around us. Are they right? Will people will inevitably change their lifestyle and will governments evolve? Read More

Acquiring a new customer is always more tedious and expensive than retaining an existing one. A loyal customer is not only bringing you their business repeatedly, but also acts as an agent on your behalf, “selling” your brand to their own friends and family. Read More

As small business owners, your personal and business credit scores are essential to ensuring you will have the ability to acquire a loan for potential growth opportunities, or at a time when you experience cash flow issues. The following list covers quick and easy ways to help your credit score goo Read More

n today’s age of internet marketing and social media, it works exactly the same... only multiplied by thousands. A single dissatisfied customer review on Yelp, Google Reviews, Twitter, or Facebook will be read by hundreds of users within hours of posting it.
Here are a few ways to respond to.. Read More

For many small business owners in Canada, applying for a small business loan is a necessary part of managing a successful business.
To start, carefully consider the various options based on your specific business needs. Read More

If you’ve invested in bringing traffic to your site, you’ve either brought interested visitors, or accidental visitors. Which is it? Your conversion rate will tell you the answer. You can’t just invest in driving traffic, you must also invest in converting that traffic. Read More

When conducting digital marketing for business, reporting is key. But good reporting is easier said than done. You can’t just throw a bunch of metrics on the page and call it a day. You need to provide data that are relevant to your client in a clear, structured, and compelling way. Read More