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The main way to prevent fraud in your business is by putting the right checks and balances in place so that the opportunity to steal does not arise. For small businesses this can be hard because it can add bureaucracy and usually has a cost associated with it.
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Right now, there are people using the internet across the globe to build an online community of followers centered around a common interest. In marketing circles, we simply label them as influencers.   Influencers call blogging sites, Instagram, YouTube, and Facebook their home. Read More

You don’t necessarily need to write a cheque to SEO agencies or website optimization services to improve your SEO strategy. With these instant SEO optimization tips, you can fix some of the most common website SEO issues in under 40 minutes. Read More

Research shows that the number of searches conducted with local intent is on the rise, meaning that local search optimization is becoming more important. The good news is that Google local optimization doesn’t have to take up hours and hours of your time. Read More

As marketers, we work endlessly to make improvements to the long list of metrics we track. Studies show 73% of executives don’t believe that marketing drives demand and revenue so it’s your job to make sure that you can prove your marketing ROI of your marketing efforts. Read More

When it comes to B2B industrial marketing, it’s important to make sure you have the proper tools to make the most of profitability and productivity. Among those tools are industrial marketing directories. Such directories provide an excellent array of marketing opportunities. Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sector Read More

As consumers, we’ve always sought the opinions of our fellow consumers to inform our purchasing decisions. As social media has developed, we are now able to observe our peers and our favorite online personalities to see what brands they endorse. Read More

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing strategies. Read More