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Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

There’s a great deal that any ecommerce seller can learn from the micro moments trend. And there are always trending memes that you can take advantage off. When you really know your audience, it’s easy to come up with creative concepts that can be sold as product designs. Add to that a savvy automa Read More

Outsourcing is nothing new. Manufacturing, support, accounting, marketing, and more have all been outsourced for decades to save time and money (although modern outsourcing only really started with IBM).


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If you apply this strategy to your content, you’ll waste less brainpower trying to come up with new things to write about, and you’ll get really good at writing about the subjects you know well. Read More

After 29 episodes, season one of Business Systems Explored is over. In this episode, we’re looking back over our favorite episodes, and forward to what season two might hold.
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Twitter edits have been talked about for a long time. As a result this piece on Twitter Edits was started on December 1st but it was never completed. You know a little vacation and then the holidays somehow got in the way of writing.

Many folks using Twitter have been wanting Twitter edits for y Read More

It all changed in 2016 for media & journalism. With sustainability, fake news and other topics on the line, we identify some media tech trends for 2017. Read More

Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

In a recent survey, small business owners were asked to list a challenge they expect to face in 2017.

Here are some of the challenges small business owners are predicting they will face in 2017. Read More

What is your big idea?

Found it……..or still looking? That one idea can be the catalyst to a life imagined.

Just one glimmer of inspiration can transform. It just needs that spark.

And that can start with one book….. Read More