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Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More