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LinkedIn is more important than your resume. This is particularly true if you work in the tech space or the startup world. LinkedIn is a fundamental way to express your talents and online presence and it’s more relevant and immediately accessible than your paper resume. Read More

The holidays are an incredibly important time for internet retailers as well as non online retailers. Holiday revenue is expected to account for approximately 20% of retail sales in 2014. Some companies can generate as high as 40 to 50% of their entire years sales during the holidays, making it a c Read More

The necessity to be physically present in order to fulfill the personalized needs of holiday gift lists is threatening to become a ritual of holidays past. Online sales during November and December are projected to grow at a rate of 8-11% in 2014, up from 8.6% in 2013, according to the National Ret Read More

The technology industry continues its unabated rise, accruing monetary success at unprecedented levels across the globe. Apple currently ranks number 1 in market cap across U.S. stock exchanges with a more than 200 billion dollar advantage over its next closest competitor, Exxon Mobile. Furthermore Read More

For the first time ever, HBO will be available for customers who don’t have cable in 2015. This is great news for fans of shows like Game of Thrones, The Leftovers, Silicon Valley, Veep, and Girls. However, HBO’s offer also reeks of desperation. This transparent grab for extra income is indicative Read More

Trellis interviews, Jay Acunzo, co-founder of Boston Content. Jay is also the Director of Platform & Community at NextView Ventures, and has held positions at Google and Hubspot. Jay talks about how to tackle the challenges of content marketing, in addition to how your business can go about using c Read More

Content strategy is the new SEO. Before I bash SEO, I want to make it clear that SEO is not dead it has simply changed. Google, Bing, and Yahoo and even the major social channels feed off of quality content. Therefore if you have a great content strategy it will massively boost your SEO rankings, g Read More

SEO is one of the major ways businesses generate new leads and sales from the internet. Not having SEO software can be a grave mistake because it can help you keep track of the long term progress of your SEO campaign, determine what keywords to focus on, analyze competitors, and more. Read More

Choosing between a hosted versus open source CMS for your website is a critical decision for your business. This blog post is meant to help you decide what option might be best for your business and situation. Read More

If you are looking for an all in one marketing software, Hubspot is a great tool and could help many companies grow their sales pipeline. However, before you jump into paying for something that is a minimum of 200 dollars a month, take some time to research what is out there to see if something els Read More