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When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is Read More

Crafting content is hard. Marketing that content gets even harder. Why not simplify things – use a proven method! Read on for my Content Marketing Framework – FREE Checklist at the end of the article. Read More

Is multitasking really beneficial to productivity? There’s a lot of research that suggests it hurts productivity, rather than helps it.

http://bit.ly/1NyvvtX Read More

Content upgrades are great tools for blogs connected to businesses because they capture the contact info of people who are likely to want your product or service. They get the valuable content, you get another email on your list of subscribers plus a free pass to market to them. The best part is th Read More

Great reminder of how content and SEO can't live without one another! I wouldn't really say "Intersection" here because content actually comes first, so it's more a "foundation" but there's really a "chicken vs egg" component here! Thanks for a solid one, Brian! Read More

Applying automation to your business will have many benefits for your business as well as for your personal situation. Understanding how it is done and the available tools will allow you to streamline your workflows and release some burdens. Read More

If you’ve ever worked in advertising, you’ll know the power of the four-letter F word … Free.

Free samples, free trials, buy one-get one free. Read More

This guide covers 2015 spending changes broken up by marketing channels (email and social see the largest spending increases), how to grow your email list through social media and also how to grow your social media audiences through email. Read More

As technology became a more important part of life, there was an imbalance in the amount of time spent with machines and other humans. People weren’t used to the lack of human contact that computers allowed and demanded.

In the past, playing games was a social activity with the neighbourhood ki Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More