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Technology is shrinking our world into a smaller, easier place to do business and is fundamentally reshaping our lives. Here are ten reasons why going global is advantageous to your company. Read More

The key to achieving success in your direct mail marketing campaign is through effective postcard sales copy. Postcards for marketing should have the ability to do the sales talk for you in order to increase your business. Communicate the right message to your target customers by keeping these tips in mind: Read More

Your location? Might seem an awkward question but that’s what Google, Yahoo, Facebook and others consider! Want to know more? Here is the future…
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Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

One effect of suffering from the "can't see the forest for the trees" syndrome is that a SME Business Owner can start to live wholly in their own world, and eventually lose sight of the bigger, business picture. I call this affliction SME Blindness and this article explains what to do about it. Read More

It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

Most businesses fail within the first five years of opening their doors. Creating a mature and profitable business can be one of the most difficult accomplishments a small businesses owner can have. Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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Social networking websites are platform where people connect with friends, family members and new peoples in a particular community. Today these social network sites are buzzword in business community because of opportunity provided to interact with potential customers and to know what people are talking about your business. Read More