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How important is the online presence today? How many of us (in the entire world) spend our day-to-day time: online?
Today websites become virtual business cards for both corporate and personal branding. The truth is we all have an

online reputation, whether we realize it or not.

The question is: do we choose to build it for us or let the search engines pick up the answers - randomly? Here Read More

Using Twitter as integrated part of a social media strategy is an imperative! However, to use it effectively, a business needs to invest time in managing their Twitter strategy. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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I think being a mompreneur is a pretty tough job. I struggle daily to find balance between work and motherhood. And yet, I wouldn't trade it for anything, and I believe that each somehow complements the other. Read More

Tweet plans help businesses to brand their Twitter presence with keywords for stronger social media marketing. Read More

Business building tricks on how to make sure your website more social & interactive. Smarter, faster, cheaper tactics. Read More

The first 100 days in a new role are important for many reasons, they are periods of great opportunity but also risk, actions or decisions taken in this period can have far reaching consequences, they establish a foundation or momentum for the new leader and lastly they are not once offs i.e. most of us will make multiple transitions in our careers. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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With any social media marketing effort the most crucial element is the planning stage. All too often, the failures of social media marketing are not so much failures of the medium or the efforts that go into execution, but rather, they generally consist of a lack of proper planning or a disconnection between your client’s true goals, the target audience and the plan that is acted upon. Read More

Austrian Michael Breidenbruecker had the same idea in his head for nearly 10 years: Create a software application that provided a personal soundtrack to your mood, movement and speech. His app would be reactive, using pre-programmed electronic music that would change according to sensory input. Read More