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I become the 110,124th follower of @BillGates today and at the time of writing this article Bill Gates had amassed 110,811 followers. In typical newbie fashion and in a way i remember doing my first Java program Bill Gates' first tweet said ""Hello World." Hard at work on my foundation letter - publishing on 1/25." The amazing phenomenon is that his follower count has jumped so quickly today most Read More

A key part of marketing is what you actually offer for sale to your customers. Taking a car as an example you always find a base model and you can get optional extras to suit your needs, budget and desires. Is there an opportunity for your business to actually charge for the optional extras that may be currently giving away for free them and grow your sales?


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Getting listed, and then rising to the top when people look online locally, is one way to create a significant strategic marketing advantage. Below are fives areas that you should address to increase your chances of winning in the local search game. (Do it now, before your competitors do) Read More

Before you spend one dime on a new venture, make a break-even analysis to determine whether your small business is likely to make money. Check out this article at Nolo.com to learn more about how a break-even analysis could save you money, time and effort when starting a new business. No one can be certain whether your company will make money or not, but with a break-even analysis you will get a Read More

As social media allows individuals to connect and communicate directly and quickly within their virtual communities, it has become essential for companies to enter those groups and get their brands in touch with today’s new consumer. Beside being a highly efficient tool for commercial purposes social media has taken the step to revolutionise public relations in general. Especially the latest shoc Read More

A TIME magazine columnist mentioned that his neighbor was canceling her subscription to the NY Times because of typos. Is this an isolated incident? Or can can poor grammar kill any business. Help me find the answer by taking this quick 5-question survey at: http://bit.ly/6yXttb Read More

An eMarketer report entitled "Small Businesses Step Up Online" revealed that "Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it." So, for those of you looking to develop a professional and cost effective website I recommend WordPress. Read More

There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

Creating a URL structure that describes the content can improve Google ranking of the website. This can be done by organizing the website by creating descriptive categories and filenames for the documents, helping in logical creation of simple and user friendly URLs. Read More

It's one of the most famous quotes from the greatest thinker of the 20th century: "Imagination is more important than knowledge." Applied to quantum physics and the "Theory of Relativity" he might have been right. But did he miss the mark as applies to business? Come find out... Read More