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Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy— Sometimes it gets a little burdensome. Read More

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it's often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all ove Read More

I'm just starting out and have a really tight budget. Do you have any free or low cost suggestions for ways to get my business started? Read More

A practical overview of how to start your own clothing line with links to resources that help ordinary people start their own fashion lines successfully. Read More

Optimize your small business website but be wary...there's a big difference between White Hat and Black Hat SEO. This article/website examines the differences between these two methods and offers solutions for small business needs. Read More

Many startups are bootstrapped and cashstrapped. This article gives great tips for marketing your small business on a shoestring budget. Read More

A great overview of the many ways kids can earn money in small business with tips on entrepreneurship for kids. Read More

Along with its companion podcast, “When & How to Build a Brand,” Branding For Dummies co-author Barbara Findley Schenck provides an overview of what brands are, what they do, and why they are suddenly such a big deal in the business world. Read More

A great way to find your niche in small business is to use Google tools to access market information. This video shows you how to use some of the free tools available to the inquisitive entrepreneur. Read More

Cool video explaining how to make an elevator pitch when pursuing business relationships, financing, or investing. Bold moves for the fearless entrepreneur. Read More