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These are just a few of the reasons to consider bringing in a consultant. Many consultants will provide a free initial consultation so that you can determine if a consultant is right for you. Read More

Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More

Mention the term “government white paper” and the words “creative”, “engaging”, “effective” and “colorful” aren't typically used in the same sentence. If you have ever read a U.S. Government white paper for a research project, you've probably realized that little has changed since the medium's inception in 1922, almost 90 years ago! Read More

What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

Ask yourself what you and your staff will do with these alleged leads. Who are these people? Who are you trying to reach? Read More

A look at the definition of international business. Are "International Business" & "Global Business" the same thing? When determining whether a business is international or not, and when comparing how one business could be "more international" than another, perhaps the best thing is to look at the company's mindset. Read More