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B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

Twitter launched native polls this past October, which ended up being one of it’s most popular new experiments. Citing growing popularity in the feature, the company recently made the decision to extend polls from one day to one week, or even for less than 30 mins if desired.

The company says it Read More

I do not have a silver bullet or a crystal ball that will give you results. But, I can tell you how you can get started and how you can maintain your efforts without the crash and burn that I see so many people experience. Read More

Two pre-eminent Pacific Northwest companies occasionally share pieces of their long view public. Both Amazon and Filson are achieving their goals and securing their futures by purchasing real estate. Recent news about Amazon included plans to open hundreds of bookstores. Read More

Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most experienced people, they will get exceptional performance. They forget that top performance is a two-way street, requiring comparable initiative and responsi Read More

This week, you don’t even have to leave your office to get great small business expertise and advice. But if you’re looking for a little work/business getaway, a trip to San Francisco could only be a month away.
On March 8, Small Business Trends and Biz2Credit will be hosting an online webinar. In Read More

What will the future of social media look like? Will today’s top networks continue growing? Is there even still room for more growth? New research from eMarketer projects the growth of five top social networks over the next five years. Read More

An upcoming webinar examines the future for small businesses run by women in today’s economy.
Sign up today for Women’s Small Business Outlook 2016 coming Tuesday, March 8, 2016, from 3 p.m to 4 p.m. EST. The free webinar is sponsored by Biz2Credit and Small Business Trends. Read More

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. Read More

Small businesses are upbeat about 2016 according to a new survey, the Yelp Small Business Pulse.
The new annual Yelp Small Business Pulse survey says that 85 percent of American small businesses active on Yelp expect their revenues to grow, estimating a 26 percent increase in 2016.
Yelp surveyed Read More