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Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not? Read More

Sufficient cash, otherwise known as business capital, is necessary for any business to pay vendors and employees on time and to invest in real and intangible assets that enable growth. That’s why, as a business owner, it’s critical to understand what business capital is, and the differences betwee Read More

Square is looking to expand its Square Capital operations by applying to become a wholly owned bank with an industrial loan charter. So what does this move mean for small businesses and the FinTech sector? Read More

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what many advertisers would like to t Read More

Some people go to extremes to advertise their blog, and will even act illegally to do it (I don’t advise this). Other advertising methods require some investment – but if you have money, you might try them out. Read More

Lots of people are enamored with the idea of crowdfunding campaigns as a great way of raising money for their businesses, however, is it always the best option for you?
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Running Ads? You'll Like This! No hype or basics. Just the 8 critical tactics you need to extract the most from your Google AdWords budget [10 Min Read] Read More

Facebook ads allow you to target thousands of users—but they only work if done correctly. Here's how to get your Facebook ad campaign right. Read More