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Recently, Monika Jansen did a lot of research on what makes a B2B Facebook Page successful, and she's compiled the best-of-the-best tips for this article. Read More

Has your business ever offered a group deal via a site such as Groupon or LivingSocial? Despite some reports of backlash against the programs, new data from MerchantCircle’s 7th survey of U.S. small business owners shows that group deals are growing steadily in popularity among small businesses. As Read More

Is technology running your life in a way that limits your experience or zaps your energy? In his recent article on SmallBizTechnology.com, Shashi Bellamkonda takes a thoughtful look at the ways we can avoid being “frogs in the well.” He recommends stepping back and assessing not only how we use mob Read More

What changes can you expect for your work force this year? The Herman Group has issued its annual forecast, which predicts that 2012 will be much like 2011 due to prolonged economic challenges. Here’s a closer look at some of the key trends:
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As you spend time reviewing and refining your online presence in 2012, you’ll want to check out Shashi Bellamkonda’s recent article on SmallBizTrends.com: 5 Website Resolutions to Put on Your List for 2012. Shashi covers a lot of ground in his article, and he organizes his tips and tactics around t Read More

The National Defense Authorization Act recently signed into law by President Obama has gained notoriety for expanding the scope of the federal government’s authority against terror suspects. Drawing less attention, but perhaps more interesting to small business owners, is that it also reauthorized Read More

What are the qualities that consistently turn marketers into social media superstars? When we look at successful social media marketers like Mari Smith—co-author of Facebook Marketing: An Hour a Day, a highly sought after speaker, and a great person to learn from—we find 5 traits that are common to Read More

In addition to buying a lot of products online, I locate most of my service professionals and entertainment options online. When seeking out services, I use the following criteria to make a decision: user experience/credibility, reviews and testimonials, easy-to-contact, and first page of Google. Read More

You know that baby boomers are a hot market demographic. But did you realize just how hot they are? According to a new report by Boston Consulting Group, Global Aging: How Companies Can Adapt to the New Reality, by 2032, the “silver segment” of consumers age 55 and above will be responsible for at Read More

Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away. A much Read More