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Friending remorse. Everybody jumped onto Facebook and friended people from high school, college, childhood, anywhere. They also did it with brands. Now their news streams are cluttered and they are starting to unfriend brands they just don’t find interesting.
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Technology overload? With thousands of different types of technologies available today, it’s easy to fall into this trap. To create a successful road map for your company, you need to be realistic about your tech investments. Read More

Didn’t hit your marks in 2011? Customer base is still not as big as you’d like it to be? Can’t quite figure out why? Forget about sales and remember the “R” word.
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Even if you have a successful organic strategy, ask yourself these 5 questions when you're assessing the use of paid ads. Read More

Why should you maintain your website along with your Facebook Company Page? Get some insights from Kerry Baldwin. Read More

Want to boost product sales on comparison shopping engines (or CSEs)? Shana Cavuto recommends using buyer surveys. Read More

Have you optimized your product listings on Google Shopping? Get some comparison shopping engine tips from Steve Weber. Read More

Does your content make your website look spammy? Check out some of the red flags related to originality, freshness, quantity, and quality. Read More

Going mobile for your next PPC campaign? Mike McGinley shares tips that can help you reach new—and returning—customers. Read More

Ready to dial "M" for mobile? Start maximizing your PPC results with these marketing must-dos from Robyn Snyder. Read More