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How to build an effective HTML email? This is quite a popular question.

No matter how much blabbering we’ve got about social media and viral marketing, a good HTML newsletter is still one of the best resources to promote your brand and keep in touch with your customers. In particular, its ROI ke Read More

No matter what pundits may say, HTML emails are still an amazing way to keep in touch with your customers and promote your brand. That’s why it’s so important to create the best HTML email message for your needs: a tailor-made, recognizable newsletter template that guarantees a perfect reading expe Read More

Deliverability is a crucial element of email marketing: it's the capacity of your messages to get to the intended recipients. Here are some basic tips to enhance it. Read More

An email signature is a very logical way to end a newsletter, just like a paper letter: with your details.

If it’s just a personal or one-to-one message, it’s best just to include your name, company name and position, your phone number and a link to your website. If on the contrary we’re talking Read More

MailChimp is one of the most popular and reliable platforms for email marketing and newsletter sending. Of course, your campaign on MailChimp will work the best if you employ an enticing, carefully coded HTML email template. This for three reasons... Read More

Building a beautiful and effective newsletter template is essential when it comes to nurture the digital relationship with your customers. Unfortunately, creating a proper email layout from scratch can be very challenging, especially if you strive — as you should — to get both a quality design and Read More

It’s surely possible to create your newsletter using Microsoft Word. And at first sight it looks pretty easy: you create a new document, click on the Page Layout tab, select the number of columns you want, start entering your content, add an image… Etc, etc.

But it’s not quite that easy, to tell Read More

If you send bulk emails like newsletters on a daily or weekly basis, you have probably already faced the problem of your email going to the junk folder. Unfortunately this is a pretty common issue, even if you're running a 100% legitimate email marketing campaign.
Why does this happen? And how to Read More

How much SEO is too much? How much is too little? Learn how to determine exactly what you need taking these three factors into consideration. Read More

The most compelling tips about email creation and design, to craft an amazing newsletter template and truly engage your customers. Read More