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Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More

Here's a look at what you need to do on the non-techie side of things before you go live. A little bit of planning up front will make the world of difference in the outcomes of your live videos. Check out my tips and a checklist for going live and please share your tips too! Enjoy! Read More

Business mistakes happen. When they do, multi-billionaire Warren Buffett says that you should get it right, get it fast, get it out, and get it over. Read More