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Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. In today’s world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website is Read More

Is social media a waste of time for startups and brands? Is it a good use of time, people and money to focus on something that doesn't move the needle? Read More

There’s no doubt about it, running a business can be pretty complicated. You’ve got to spend your time keeping a lot of different plates spinning all at once, and that can be difficult, to say the least. Read More

There’s not a one of us who enjoys hearing criticism or complaints about our businesses. Criticism is inevitable, and it’s actually a useful tool if you learn how to handle it effectively. Healthy companies grow and evolve, and customer complaints can actually help you focus your efforts to impro Read More

On-site SEO doesn't have to be difficult. In this updated infographic, created by Backlinko, you'll discover some actionable strategies that can dramatically improve your search engine traffic. Read More