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Your homepage is easily the most important element of your brand’s website. It’s the first thing visitors see when they click on your URL, and you don’t have very long to make an impression: Users typically leave a webpage within 10 to 20 seconds unless they see something worth sticking around for. Read More

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. In fact, in my experience, cultures are very hard to change, so if you don’t get it right the first time, the road ahead will forever be dif Read More

I love editing. It is, by far, my most favorite part of writing.

I love editing my own work, other people’s work, bad copy on my dentist’s website … Give me a rough draft with poor sentence structure and I’ll entertain myself for hours. Read More