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As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world. Read More

As a 21st century marketer, I monitor many social media sites. Some are broad and have a big audience (like Facebook or Digg) and some are smaller, but very targeted to my market (like Marketing Profs or Daily Hub). Yesterday, I came across a question someone asked on Marketing Profs (they have a question and answer forum, like Yahoo Answers) an Read More

Let's observe together these 10 RSS subscription box designs and draw conclusions at the end upon the DO's and DON'T's. Read More

Enter the effortless, stress-free option of Life Cycle funds. They are low cost and pay attention to you—not only what degree of risk feels best for you, but also your age. All you have to do is decide what is comfortable for you, pick your fund, invest your money and you are done. Then, you can pay attention to your life and let your mone Read More

Lessons for Entrepreneurs.. Read More

Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can't really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create. Read More

Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it up with steak or you will not be able to keep your customers at the dinner Read More

Here's 8 ways to leverage your network to generate content for your blog quickly... Read More

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and f Read More

Your content is great and deserving of links. The problem? No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building. I commonly hear from people that their site has great content and others should be linking to it, but it isn't happening. Why? First, the Web already has Read More