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From the site: "One thing I've been pondering this weekend is figuring out why startups fail. But, in order to figure that out, I had to first decide what constitutes failure. The more I thought about it, the more I realized that a definitive failure is when the startup simply stops trying. And, the only reasons to stop trying are that you ru Read More

A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing. Read More

Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap Read More

One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

If you are in any business or interested in being more persuasive in your field, here are the 6 principles of persuasion that will help you be more persuasive immediately. It's powerful, effective and easy to read. Read More

Social media marketing can bring traffic and links to any website. What's missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized. Read More

A concise and very useful guide for anyone shopping for merchant rates. The information is educational and helpful for anyone struggling with the industry terminology with regards to finding the best merchant rates. Read More

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.

Leverage the power of SEO content by implemen Read More

There are more than 26 million small companies in America, most of which employ fewer than 20 people. Baby boomers—the oldest 3.2 million of whom are celebrating their 62nd birthdays this year—run a significant proportion of these companies and just might be ready for a little leisure time. But the process of retiring isn't nearly as easy for the Read More