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“When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report. Read More

While startups like Airbnb, Dollar Shave Club, Snapchat, Uber and Dropbox get all the attention, there are thousands of other startups that deserve to be placed in the spotlight. Whether you’re a business owner or a consumer wanting to stay on top of the latest trends, here are 10 hot startups you Read More

The chaotic and confusing world of social media networks can seem overwhelming. However, having a presence on social media is a requirement of doing business today. Making the right moves can take you to new heights, but even simple, unintended mistakes can cause more than their fair share of heada Read More

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. They just aren’t prepared for the life they want, and are really asking me how Read More

There are many different ways to monetize a blog, but have you considered creating a membership-based option?

Membership based sites can take many different forms. They can be completely membership based with only a landing page accessible unless you pay a fee.

Probably more common are areas Read More

There’s a wrong way to do link-building outreach, and there’s a right way.

The wrong way is to come right out of the blue, with poor grammar and just a please-link-to-me request.

The right way is to tell your story and explain why the website owner should link to you.

But there is also a r Read More

Infographic marketing is one of the most important aspects of creating content and promoting it online. Way too many site owners and brands think that infographic success comes from just having one designed. Unfortunately, can’t be further from the truth. The fact is, without the necessary promotio Read More

To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t OK to send to and why it matters. Read More

There are a lot of ways to make money online. You can start a blog, open an Etsy shop, take part in Amazon FBA, or even offer information products like eBooks or courses for sale. Plus, you can sell services as a freelancer or use popular sites to earn extra money each month as a usability tester, Read More

Nobody ever said it was going to be easy to get a new business off the ground. But if you do it, the rewards are virtually unlimited. One of the trickiest parts of getting a startup past the startup stage is that initial marketing push. It’s dirty work trying to get your name out there and stand ou Read More