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But by taking a few minutes to summarize your core offerings and the unique aspects of your product or service, you can create a quality logo that will instantly give your company a professional face – seemingly increasing its size without expanding one inch of your real estate. Read More

When you're small, it pays to be different. Jane Applegate explains more in this article and offers tips on standing out from the competition. Read More

This is an actual email that one of my SEO clients received a few days ago:

Hi
I recently visited your website during a routine survey of sites which may be capable of higher search engine performance through Search Engine Optimization (SEO). Efficient SEO brings an increase in online sales or Read More

My Google account has just been hijacked. To avoid experiencing what I have gone through, you should back up your social media content. Learn how... Read More

If you’ve decided to become an ecommerce retailer, you’ll definitely have some opportunities to make money, if you play your cards right. Read More

When an innovation fails, what do you do? Do you try to sweep it under the rug and never speak of it again? Or do you try to learn from the experience so you can do better next time? Here are six ways you can cull success from the seeds of failure. Read More

Don’t waste time watching metrics that don’t matter. That’s why we’re building this dashboard! Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

Margaret Smith was a quiet, shy, stay at home mother who transformed in a couple of years to become a successful business owner of UmNumNum boutique cookery school Read More