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Stop treating your anonymous website visitors with homogeneous messages. Learn how to use anonymous visitor tracking to identify the intent and preferences of “unknown users” in order to personalize experiences that drive action. Read More

A one on one interview with Sam Minassian, the Digital Marketing Manager for Fjallraven North America, about the challenges of personalizing web experiences for consumers who come to the brand with different needs and wants. Read More

How to win with eCommerce Personalization - What are the primary things a business needs to consider before deciding on the right eCommerce personalization solution? Here is a suggested must-have checklist that can be used to evaluate any eCommerce personalization solution. Read More

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. Read More

The challenges of achieving a winning customer experience and taking the right approach to personalization. Read More

Whether you want to improve your conversion optimization skills, or if you’re just getting into the game, learning from the true thought leaders is critical. Here’s our list of some of the top 15 conversion optimization experts (in no particular order) you should watch to stay ahead of the crowd. Read More

Make sure your on-page SEO strategy is heading towards success with this powerful 40-step SEO checklist. Read More

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. Read More

Here’s the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. Read More

While content personalization emerged as an untapped opportunity in recent years, 2015 will see a dramatic increase in the adoption of personalization technologies across industries. Read More