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Crafting a successful conversion optimization plan is a tough and complex process. The only type of “magic” involved would be following a well-defined systematic process using strategic and methodical steps. Here's a simple, yet effective, 4-step model. Read More
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Using luck to your advantage isn't about being superstitious; it's about embracing probabilities and trusting your gut. Read More
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Learn how to build and optimize landing pages that generate more conversions with this free downloadable ebook. Become better at creating and optimizing your landing pages. Read More
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With the explosion of big data, before making any big decisions, marketers should know how to effectively gain valuable insight and avoid any bias. Read More
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10 Hacks to Deal with Trust, Benefits and Risk Issues and Increase E-commerce Conversions - by Dynamic Yield. Read More
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Attention Online Retailers! Follow the following 7 must-do’s below to ensure you have a very merry Christmas. Read More
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While there’s no one perfect landing page creation process to fit all use cases, there are four steps to follow when designing a new landing page. Read More
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Here’s a list of the reasons for what I like to refer to as the A/B testing case study blindness syndrome. Read More
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