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According to an article published in Behavior and Information Technology, visual appeal of a website is foremost for a customer. This was concluded by researchers who said that a website has only a few seconds to make a favorable impression on a customer, and it was all based upon the visual elemen Read More

A recent study conducted by UBS indicates that many Australian borrowers are misinformed on the terms of their home-loan contracts. Find out more. Read More

The challenge remains for companies in the SaaS arena to improve their marketing and sales campaigns. And it starts by knowing just how essential these two are in improving the bottom line and making sure to open up as many opportunities as possible in the wake of cloud computing’s popularity. Read More

My mechanic actually blew me away. My truck was in the shop and I hadn’t seen him in about a year and a half, and, maybe a year. But I went into his shop, and he’s got things buzzing and moving and people all over the place. And this was my first time in his actual shop. Read More

Data management isn't for the faint of heart — or depleted of resources. Truth be told, you can't DIY a data-driven marketing strategy. You can't survive on a makeshift infrastructure or rely on half-baked insights. But you can hire someone to do the work for you. Read More

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps publishers be discovered on the platform.

If you are looking to get more visitors to your website, now is the time to get on Flipboard and submit your RS Read More

one in three small businesses report spending more than 80 hours – the equivalent of two full weeks of work – each year on federal taxes, including payroll (employment) taxes. In addition, 11% of small business report spending over 10 hours a month on payroll management. Read More

Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign. Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketin Read More

Have you switched to HTTPS yet? Better soon.... Google's requirement just raised the stakes for everyone. Read More

If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli s Read More