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In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s howev Read More

There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More

One area that is often ignored or not maximized in the effort of driving revenue is sales performance management. I sat down for an interview with Nick Stein, of Salesforce.com to discuss the opportunity and tools they provide to leverage sales performance management, and integrate it into your da Read More

Think from the users perspective when writing review, then write accordingly. If you write a whacky headline no one is going to read your review. Read More

Small businesses need exposure and you need advertising getting it. Digital advertising often comes up as a solution, but one question remains: Does it work? Read More

Insights from 12 months of affiliate marketing experience and the one thing you need to know to make affiliate marketing work for you. Read More

Family business planning can be an incredibly painful. However, failure to plan well for so many of them is the cause of missed revenue opportunities. Family business so often grows out of a passion for something or a particular expertise that has been developed in a field. Getting others to hel Read More

One thing that I find quite amusing is those marketers who boast about how big their list is. You hear some of these so called gurus deliberately asking other people how many subscribers they have. Read More

How many of you become inspired when listening to an awesome TedTalk or conference presentation? When I attended sxsw interactive recently I thought my hand was going to break from writing down all the new ideas I was whipping up! I have created my top lists of people who post quality content for r Read More

Facebook users have the ability to add a hashtag to posts as a way to aggregate conversations around a single topic. Anyone who has used Twitter is familiar with this. Everyone else will need to get up to speed... Read More