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Even when your startup is a one-man show and lots of fun, a “business” needs some discipline and controls to keep it from being defined as a hobby by investors, and assure some financial return. Like it or not, you are now entering the dreaded realm of specifying and documenting “formal business pr Read More

Whether your goal is to generate sales, grow subscribers or simply increase brand exposure, the following infographic from uberflip will help you figure out how to prove your content marketing ROI. Read More

Twitter releases a study that shows high interaction and engagement for brand releated tweets. The study was done in partnership with partnership with The Advertising Research Foundation, FOX and DB5 Read More

Starting a business based on a hobby may sound like a great idea at first. After all, what better idea than to create revenue from an activity you are already involved in. But watch out, warns Glenn Muske, Rural and Agribusiness Enterprise Development Specialist at the North Dakota State University Read More

With the uptick in the economy, as an active startup mentor, I’m seeing a new surge of entrepreneurs and startups, with the commensurate scramble for funding. There just aren’t enough Angel investors and VCs to go around. Thus I’m getting more questions on new mechanisms, like crowd funding, and an Read More

Have you tried to hire and work with a VA in the past only to have it fail? I have many times! Here are the main reasons that working with a virtual team member fails, at least from my experience.

Based on talking with other people I believe others have struggled with similar problems.

Many o Read More

Darth Vader is a powerful pop culture image, and the Darth Vader brand crosses all ages, cultures, and social groups. Find out how sight, sound and brand association make the Vader brand so powerful, and how you can emulate 'the dark side' in your marketing. Read More

By giving your content marketing a central, distinctive brand voice, you begin to build audience curiosity and loyalty. Read More

You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track. Read More

Thanks to Big Data retailers can now not only find out what happened in a particular sales period, but also what they can do in the future to increase sales. Read More