It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
Behavioral Economics for Entrepreneurs
Posted by ZaneSafrit under MarketingFrom http://www.smallbiztrends.com 5797 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am
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5793 days ago
5793 days ago