I thought this was an effective idea: "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done.
Give me your dirty, your ugly, your bad news
Posted by
JohnH under Advertising
From http://eimr.blogspot.com 5498 days ago
Made Hot by: on April 8, 2009 9:41 pm
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