BizSugar.com › Advertising › How Your Brand Can Increase Exposure Using Different Channels?

The last thing you want to do in your branding efforts is to bottleneck your entire online presence and become associated with a single channel or medium. You see, this is what happens to a lot of influencers nowadays. They become popular on one platform and just can’t successfully transition anywhere else. As a result, their influence and, subsequently, their ability to make a profit suffer.