BizSugar.com › Advertising › Programmatic Advertising Guide

Programmatic advertising platform continues to grow, everyone is writing about it in the media, speaking at conferences. And yet, not always programmatic ad services customers (real and potential) fully understand how it all works. For those who want to understand programmatic advertising software principle in 5 minutes and get what programmatic selling is or what the feature of programmatic buying is, this is a small guide “for dummies”.