This is a new field undertaken by marketers and advertisers that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli.

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Written by ShawnHessinger
4752 days ago

Concerns about such practices are not new even if the term Neuromarketing is. The question, however, is how powerful these persuasive messages really are. Increasingly, thought in some marketing circles is that audiences have become largely immune to much advertising anyway so it is unclear to what extent all of this effort is really effective. (Since there seem to be huge losses of market share in traditional markets everywhere you look, how effective can these methods really be?)Another question is to what extent such messages can truly be effective when so many other competing messages are present.



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