BizSugar.com › Customer Service › 4 Steps to Turn Frustrated Customers into Advocates

It’s easy to turn super fans of your brand into customer advocates, but it’s a much more difficult task when it comes to winning over the critical and disgruntled. In order to smooth over such a situation (especially when it starts to spill into the social realm), there are four steps you should take. They can help calm the storm, and even be enough to win over a customer who was ready to walk. Look below to see how T-Mobile is using these steps in its own social CRM strategy.