BizSugar.com › Customer Service › 5 Customer Service Tips Every Company Should Know

In the age of the digital customer, delivering differentiated customer service has become a strategic imperative.

Statistics show that 78% of customers have ended a business relationship because of bad customer service, while it's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. And that’s just the beginning – there are plenty of reasons why companies should invest in strong customer service.