BizSugar.com › Customer Service › 5 Strategic Tips for Hotels That Will Transform the Customer Experience - Are Morch, Hotel Marketing Coach

Today customer experiences represent a holistic approach through a growth mindset that connects systems, data, and teams to create a seamless and personalized customer experience from one hotel brand’s reference point to the next.

As hoteliers, we have to understand the customer experience in a relevant context that impacts the bottom line one way or another.

And hotels have to learn how to gather data from employee and customer interactions and use this to optimize future interactions.