BizSugar.com › Customer Service › A Different Way to Decode Your Customers’ Expectations

Why do your customers buy your products? If you changed something about them, could you sell more? An unusual way to answer those questions is to apply the Kano Model, a product analysis approach developed by Noriaki Kano when he was a professor at the Tokyo University of Science. The Kano Model evaluates products in light of five qualities: