BizSugar.com › Customer Service › Contact Center Agents: Brand Ambassadors

Quick question—which employee in your company is responsible for brand management? Many businesses would say their brand managers, the PR and marketing team or maybe even the CEO should be held accountable for public brand perception. The truth is that every single employee in your company, especially the front-facing teams like sales and customer support, are all responsible for brand management. This specifically includes your contact center staff, a branding resource many businesses fail to leverage effectively.