BizSugar.com › Customer Service › Customer Innovation: When Happy Customers Aren’t Enough

If there was one piece of advice that every marketer would agree on it, it’s that we are living in the “Age of the Customer”. Businesses are repeatedly reminded by marketers that marketing has to be customer-focused for a business to survive.
Without customers, there is no business.
Yet, many businesses that focus on customers still fail and fail horribly.
What’s the problem?