BizSugar.com › Customer Service › Customer service is what SMBs should do. What you make is just a happy accident.

Here's a shock. Most SMBs have it all wrong. We think what we sell or make is what we do. No, that's completely wrong. It's always been wrong, but even more so now because it's so easy for someone else to do the same thing you're doing and probably cheaper. No, most of us are actually in the customer service business and what we do is just the transport mechanism to deliver that customer service.