Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it.
Customers Your Company Doesn't Want
Posted by
ShawnHessinger under Customer Service
From http://www.businessweek.com 5634 days ago
Made Hot by: on June 22, 2009 4:33 pm
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